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Medicine: Women / Dakota Cigarettes / Sullivan #573280

NBC Evening News for Saturday, Feb 17, 1990
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(Studio: Garrick Utley) Report introduced.

(Washington: Irving R. Levine) Controversy over plans by R. J. Reynolds Tobacco Company to produce Dakota cigarettes, targeted toward "virile females" featured; details given of story in "Washington Post". [Anti-smoking advocate Dr. Michele BLOCH - says target marketing is deplorable.] [Two young WOMEN - comment.] Reaction of company quoted on screen.

(Studio: Garrick Utley) American Cancer Society statistics on lung cancer among men and women cited. [Health and Human Services Secretary Louis SULLIVAN - says number one cause of preventable deaths is cigarette smoking; calls company's targeting of young women reprehensible.]

Levine, Irving R.;
Utley, Garrick

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