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California / Anti-Smoking Television Campaign #574333

NBC Evening News for Wednesday, Apr 11, 1990
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(Studio: Tom Brokaw) Report introduced.

(Los Angeles: Don Oliver) California's anti-smoking television campaign, paid for with funds raised from cigarette taxes, examined; scenes shown from commercial. [California health director Dr. Kenneth KIZER - says smoking is dumb, dirty and deadly.] [Tobacco Institute's Brennan DAWSON - condemns campaign.] Recent anti-smoking campaigns across the US recalled; scenes shown. Health and Human Services noted urging that tobacco companies no longer sponsor sporting events. [Representative Henry WAXMAN - says he wants to limit print advertising.]

Reporter(s):
Brokaw, Tom;
Oliver, Don
Duration:
00:02:30

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