Vanderbilt Television News Archive

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Economy: Hispanic-Americans #583184

NBC Evening News for Thursday, Jan 02, 1992
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(Studio: Tom Brokaw) Report introduced.

(Los Angeles: Diana Koricke) Hispanic-American market featured; excerpt shown from McDonald's, Levi's and Nissan commercials targeting Hispanic-Americans. [Hispanic marketing consultant Alberto GUILES, Hispanic businessman Oscar BENITEZ - talk about Hispanic market.] Hispanic-American population growth and purchasing power increase in the 1980s charted. [Advertising executive Viviana PENDRILL - comments on Hispanic advertising.]

Reporter(s):
Brokaw, Tom;
Koricke, Diana
Duration:
00:02:20

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