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Closeup (Television Commercials) #58461

ABC Evening News for Thursday, Mar 15, 1979
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(Studio) Amt. of money spent on advertising in United States stated.
REPORTER: Frank Reynolds

(NYC) Scene from 1947 film "The Hucksters" with Sidney Greenstreet shown. Ads and program notes shown, stated as source of concern to program producers. Harry McMahan, advertising analyst quoted with regard to components of an effective commercial; pts. outlined. [McMAHAN - comments with regard to result of John Wayne commercial for savings company] Controversy with regard to manipulation of consumers noted. [Agency executive Jean PLUMEZ - comments.] [FTC spokesperson Tracy WESTEN - comments.] [Agency president John O'TOOLE - comments.] [Sidney GREENSTREET - plays role of ad executive]
REPORTER: John Martin

Martin, John;
Reynolds, Frank

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