Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.
(Studio) ACLU (American Civil Liberties Union) criticism of FTC (Federal Trade Commission) proposal with regard to advertising aimed at children detailed. Report introduced
REPORTER: Max Robinson
(NYC) Competition between producers of Raid and Black Flag, and resulting FTC chgs. against Black Flag detailed; films and photos shown. [FTC spokesperson Ivan PRESTON - explains chgs. against Black Flag.] CBS and ABC commercial screening procedures outlined; network rationale for screening commercials stated. 1934 Communications Act mentioned. FTC (Federal Trade Commission) monitoring procedure detailed; film shown. [FTC MONITORS - discuss ads.] Background on FTC (Federal Trade Commission) actions against ads given; Listerine commercial given as example [FTC deputy director Tracy WESTEN - comments with regard to Geritol ad; ad shown.] Present and future status of television commercials considered.
REPORTER: John Martin
- Martin, John;
- Robinson, Max
Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.
Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:
- You may request a loan of this video by registering on our website and placing an order.
- You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
- If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.
If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.