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Closeup (Television Advertising) #58488

ABC Evening News for Friday, Mar 16, 1979
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(Studio) ACLU (American Civil Liberties Union) criticism of FTC (Federal Trade Commission) proposal with regard to advertising aimed at children detailed. Report introduced
REPORTER: Max Robinson

(NYC) Competition between producers of Raid and Black Flag, and resulting FTC chgs. against Black Flag detailed; films and photos shown. [FTC spokesperson Ivan PRESTON - explains chgs. against Black Flag.] CBS and ABC commercial screening procedures outlined; network rationale for screening commercials stated. 1934 Communications Act mentioned. FTC (Federal Trade Commission) monitoring procedure detailed; film shown. [FTC MONITORS - discuss ads.] Background on FTC (Federal Trade Commission) actions against ads given; Listerine commercial given as example [FTC deputy director Tracy WESTEN - comments with regard to Geritol ad; ad shown.] Present and future status of television commercials considered.
REPORTER: John Martin

Martin, John;
Robinson, Max

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