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Camel Cigarette Ads / Old Joe Character / Surgeon General #585943

NBC Evening News for Monday, Mar 09, 1992
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(Studio: Tom Brokaw) Report introduced.

(Washington: Robin Lloyd) United States Surgeon General Dr. Antonia Novello's campaign against the R. J. Reynolds Tobacco Company and its Camel cigarettes Old Joe cartoon camel featured; her urging to all billboard companies, magazines and retailers to refuse ads and merchandise featuring Old Joe reported; Old Joe ads and merchandise shown. [NOVELLO - says it's time for Old Joe to "take a hike."] Results given of study on children's awareness of Old Joe. [School age Chance CARROLL - talks about his familiarity with Old Joe.] American Medical Association statistics on when kids start to smoke and the percentage of teenage smokers who have switched to Camels noted. [American Medical Association Dr. James TODD - comments on effect of advertising.] Response from R. J. Reynolds noted.

Brokaw, Tom;
Lloyd, Robin

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