ABC Evening News for Thursday, Oct 02, 1980
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(Studio) Report introduced
REPORTER: Max Robinson
(No location given) Dilemma created by Japanese imports on United States auto market examined. ["Automotive News" spokesperson Keith CRAIN - outlines situation.] US auto mfrs.' appeal to patriotism as effort to increase domestic car sales noted. Chrysler and Ford Motor Company television commercials shown; move taken by scattered lending insts. for purchaser of United States car mentioned. No. of unemployed auto workers in United States dependent on Detroit's new models cited; General Motors' X cars; Ford Escort, Chrysler K car discussed. [UAW president Douglas FRASER - notes Chrysler's dependence on success of K car for co.'s existence.] [Auto industry analyst Maryann KELLER - comments.] United States auto ind.'s efforts to upgrade product's quality noted. [Chrysler sales spokesperson Jerry PYLE - comments.] Use of advanced technological gimmicks to attract buyers highlighted by television commercial; performance of Japanese and domestic cars in recent crash tests recalled. Models involved listed on screen. Possibility of limiting number of foreign cars sold in United States if Ford and UAW are successful in their plea to International Trade Commission discussed; change in focus of buyers' interest illustrated by 1955 and current auto commercials. [CRAIN - comments.] OPEC (Organization of Petroleum Exporting Countries) mentioned.
REPORTER: Ron Miller
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