× The Vanderbilt Television News Archive is currently closed to in-person research, but is still fulfilling loan requests. For the latest information about COVID-19 (coronavirus disease), visit vu.edu/coronavirus.
Search the Archive

Special Assignment (US Auto Industry) #62735

ABC Evening News for Thursday, Oct 02, 1980
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Report introduced
REPORTER: Max Robinson

(No location given) Dilemma created by Japanese imports on United States auto market examined. ["Automotive News" spokesperson Keith CRAIN - outlines situation.] US auto mfrs.' appeal to patriotism as effort to increase domestic car sales noted. Chrysler and Ford Motor Company television commercials shown; move taken by scattered lending insts. for purchaser of United States car mentioned. No. of unemployed auto workers in United States dependent on Detroit's new models cited; General Motors' X cars; Ford Escort, Chrysler K car discussed. [UAW president Douglas FRASER - notes Chrysler's dependence on success of K car for co.'s existence.] [Auto industry analyst Maryann KELLER - comments.] United States auto ind.'s efforts to upgrade product's quality noted. [Chrysler sales spokesperson Jerry PYLE - comments.] Use of advanced technological gimmicks to attract buyers highlighted by television commercial; performance of Japanese and domestic cars in recent crash tests recalled. Models involved listed on screen. Possibility of limiting number of foreign cars sold in United States if Ford and UAW are successful in their plea to International Trade Commission discussed; change in focus of buyers' interest illustrated by 1955 and current auto commercials. [CRAIN - comments.] OPEC (Organization of Petroleum Exporting Countries) mentioned.
REPORTER: Ron Miller

Reporter(s):
Miller, Ron;
Robinson, Max
Duration:
00:03:50

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.