NBC Evening News for Friday, Apr 02, 1999
View other clips in this broadcast →
Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws. For any such use, please visit NBC NEWS Archives XPRESS.
(Studio: Tom Brokaw) Report introduced.
(Denver: Roger O'Neil) Concerns about the advertising of prescription medications examined; commercials shown. [Patient Jeannie BERQUIST - asks her doctor about Zyrtec; says she has trouble reading fine print.] [University of Washington Dr. Matthew HALLON - criticizes the ads.] The opposition of physicians to prescription drug ads and the issue of ad truthfulness cited. [Pharmaceutical Research and Manufacturer's Association Alan HOLMER - says the advertisements educate people about new treatments.]
Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.
Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:
If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.