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(Studio: Brian Williams) Report introduced.
(New York: Rehema Ellis) The marketing and money of the Harry Potter books examined; statistics cited on the millions of copies printed; examples of Harry Potter merchandising products cited. [Scholastic CEO Richard ROBINSON - cites the incredible reach of Harry Potter.] [Scholastic children's books president Barbara MARCUS - downplays the hype.] [Publicist Kris MORAN - lists the companies calling her about the new book.] Mattel's plans for toys and games noted. [Mattel Entertainment president Matt BOUSQUETTE - says Harry Potter could be a franchise for decades.]
- Ellis, Rehema;
- Williams, Brian
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