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Nightline: Fizz Or Fizzle #649002

ABC Special for Monday, Jan 11, 1999

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Taped segments with John Donvan (ABC), Virgin Cola President Richard Branson, Virgin Cola marketing specialist Rick Gergley, Virgin Cola beverage distributor Patrick Ward, Andrew Conway of Morgan Stanley, John Sicher of "Beverage Digest", shop owners Dris Abino and Denise Dawson, Northwestern University Marketing Professor Louis Stern, Alexis Dormandy of Virgin Cola, Court Crandall of Ground Zero, filmmaker Todd Phillips, Havis Dawson of "Beverage World", Hambrecht and Quist Food and Beverage Analyst Bonnie Taunison, Gary Kymak of Venture Beverage Distributors, and unidentified others, and a brief live discussion between Forrest Sawyer (ABC) and Donvan re: Virgin Cola's efforts to break into the US market.

Reporter(s):
Donvan, John
Duration:
00:30:00

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