NBC Evening News for Wednesday, Nov 07, 2001
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(Studio: Tom Brokaw) Report introduced.
(Washington: Andrea Mitchell) The appointment of advertising executive Charlotte Beers as undersecretary of State to assist in the public relations segment of the war on terrorism featured. [BEERS - says America is "the most elegant brand" she has worked with.] [J. Walter Thompson North America Bob JEFFREY - says Beers will do something to connect with the hearts and minds of people.] [Secretary of State Colin POWELL - attests to Beers' advertising ability.] [Former State Department counterterrorism coordinator Michael SHEEHAN - says there will be no easy spin job.]
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