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Television / Liquor Ads / Chura, Califano Interview #655502

CNN Evening News for Friday, Dec 14, 2001
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(Studio: Aaron Brown) Live interview held with National Center on Addiction and Substance president Abuse Joseph Califano and "Advertising Age" reporter Hillary Chura about the announcement that NBC will resume televising liquor commercials. [From Boston, CHURA - says the ads will be in response to the networks' struggle for money; cites the money spent on beer advertising on TV.] [From Washington, CALIFANO - says the problem is alcohol is the number drug of abuse in America and hard liquor ads induce kids to drink; says television has become a force for reducing smoking in this country.]

Brown, Aaron

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