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Economy / Catalog Sales #69458

ABC Evening News for Friday, Dec 11, 1981
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(Studio) Retail sales for November reported reflecting shift in American buying patterns.

(NYC) Heavy volume of Williams-Sonoma Company of California in mail-order sales noted. [Chairperson Chuck WILLIAMS - notes increase each year] [Catalog consultant Maxwell SROGE - remarks on ease of ordering by catalog.] All-purpose catalogs said not doing well; Sears cited as example Specialty catalogs examined in detail; Horchow, Brookstone, Hammacher Schlemmer, Neiman Marcus, Howard Ruff mentioned. [RUFF - sings.] [SROGE - projects future of catalog sales.]
REPORTER: Dan Cordtz

Cordtz, Dan

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