ABC Evening News for Friday, Aug 30, 2002
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(Studio: Peter Jennings) Report introduced.
(Los Angeles: Judy Muller) The marketing of women's sportswear examined; details given about the new marketing psychology. [Nike brand marketing director Jackie THOMAS- talks money.] [Women's SPorts Foundation Donna LOPIANO- says women athletes have been portrayed as objects rather than athletes.] [Reebok vice president of global marketing Jan SHARKANSKY- shows off the retro sneaker.] [Nike designer Martin LOTTI- describes Nike's yoga shoe.] [Yoga Works Jodi PETLIN- responds.]
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