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Fast Food Industry / McDonald’s #714125

NBC Evening News for Friday, Nov 08, 2002
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(Studio: Tom Brokaw) Job cutbacks and store closings for McDonald’s reported.

(Chicago: Jim Avila) Financial woes for McDonald’s profiled; details given about strategies to improve sales. [Fast food fan Rob BORUCKI††- comments on his penchant for fast food.] [McDonald’s USA president Mike ROBERTS†- comments on competition in the marketplace.] [McDonald’s franchise owner Ed BAILEY†- comments.] [Burger King vice president Rob DOUGHTY†- says discounting sandwiches erodes the business.] [“Fast Food Nation” author Eric SCHLOSSER†- says companies which compete on the basis of the healthfulness of their food will be more successful.]

Brokaw, Tom;
Avila, Jim

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