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Pro Basketball / Yao / Lefton Interview #721342

CNN Evening News for Friday, Feb 07, 2003
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(Studio: Aaron Brown) The story of Chinese basketball player Yao Ming, who is a rookie with the Houston Rockets in the NBA, presented; various scenes shown of Yao, including his Apple & Visa ads. [NBA commissioner David STERN†, BBDO executive creative director Jimmy SIEGEL†, father YAO Shi Yuan† {thru translator} - talk about Yao.] [YAO - {thru translator} talks about his parents.]

(Studio: Aaron Brown) Live interview with "Sports Business Daily" editor-at-large Terry Lefton† about Yao. [From Atlanta, LEFTON - says Yao can only get better as a player & as a marketed commodity especially in China; states Yao's global attraction makes him different; notes Yao is bearing up well with the weight of a nation on his shoulder.]

Reporter(s):
Brown, Aaron
Duration:
00:07:50

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