ABC Evening News for Thursday, May 22, 2003
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(Studio: Charles Gibson) Report introduced.
(New York: John Berman) The 90 million dollar contract from the Nike shoe company for teenage basketball player LeBron James examined; game footage shown. [Analyst Sean ELLIOTT, Edelman Sports Marketing Peter LAND, MAN - assess James's marketability.] The competing bids from Reebok & adidas & the first endorsement deals for athletes Michael Jordan, Shaquille O;Neal & Tiger Woods noted.
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