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Eye on America (Marketing to Latinos) #734492

CBS Evening News for Tuesday, Aug 05, 2003
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(Studio: Scott Pelley) Findings of a CBS News/"New York Times" poll on Hispanics’ perception of their opportunities cited.

(Los Angeles: Bill Whitaker) The competition to grab a share of the booming Hispanic market featured; commercials aimed at Hispanics shown. [National Assn. of Latino Elected Officials Arturo VARGAS†- says if you don’t go after this market you’re missing the boat.] [Honda-Emerging Markets Barbara PONCE†, Albertson’s-Southern California division president Dave SIMONSON- comment on sales increases as a result of marketing to Hispanics.] [La Agencia de Orci & Asociados Hector ORCI†- comments on his ad agency.] [Hispanic man Luis BARRAJAS‡- talks about the different languages spoken within his family.]

Pelley, Scott;
Whitaker, Bill

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