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Made in America (Levi Strauss) #738829

NBC Evening News for Wednesday, Oct 01, 2003
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(Studio: Tom Brokaw) Report introduced.

(Chicago: Roger O’Neil) The decision by Levi Strauss & Co. to close its US plants & send its manufacturing jobs overseas examined; details given about declining US sales of Levi’s blue jeans. [Two MEN – comment on the American-made jeans.] [Jeans store owner Bill BARTLETT‡- comments on what buyers look for.] [University of California at Berkeley professor Peter SEALEY†- says Levi’s is a fading American icon.] [Cameraman Dave DURHAM‡- expresses his enthusiasm for Levi’s.]

Brokaw, Tom;
O’Neil, Roger

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