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Movies / "Godsend" / "Trojan Horse" Marketing #754208

ABC Evening News for Friday, Apr 30, 2004
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(Studio: Peter Jennings) Report introduced.

(Los Angeles: Judy Muller) The controversy over the marketing of the new movie "Godsend" that includes a phony promotional Website examined; film clip shown; details given about the trend of Trojan horse marketing in which the message is hidden in advertisements pretending to be advertisements. [Stanford University medical ethicist David MAGNUS†- expresses concern about the Website.] [Lions Gate Marketing vice chairman Michael BURNS†- defends the marketing.] [Santa Clara College law school professor Gerald UELMEN†- criticizes the newspaper lawyer ad for a movie.] [On the street, MAN - calls it trickery.]

Jennings, Peter;
Muller, Judy

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