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Stewart Case / Sentencing #760002

CBS Evening News for Friday, Jul 16, 2004
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(Studio: John Roberts) Report introduced.

(New York: Anthony Mason) The sentencing of Martha Stewart to prison for lying about a stock sale featured; courtroom sketches by Christine Cornell & Jane Rosenberg shown; exchanges between Stewart & Judge Miriam Cederbaum†† quoted; stock price for Martha Stewart Living Omnimedia cited. [Outside the courthouse, STEWART – says a small personal matter has been blown out of proportion; states she is not afraid; promotes her products.] [Former SEC prosecutor Robert HEIM†- says the sentence is pretty light.] [CBS News legal analyst Andrew COHEN†- predicts an appeal will not be successful.] The sentence for Stewart’s former stockbroker Peter Bacanovic†† noted.

(Studio: John Roberts) Report introduced.

(New York: Mika Brzezinski) The potential impact of Stewart’s jail time on her reputation examined; details given of the risk of tying one person’s name to a product line. [“BusinessWeek” magazine’s Diane BRADY†- comments on Stewart’s image of perfection.] [Brand Keys president Robert PASSIKOFF†- comments on the strength of Stewart’s brand of products.]

Roberts, John;
Mason, Anthony;
Brzezinski, Mika

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