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Auto Industry / Custom Cars #776818

CBS Evening News for Wednesday, Jan 12, 2005
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(Studio: Dan Rather) Report introduced.

(Detroit: Cynthia Bowers) The efforts of the major automakers to cash in on the popularity of customized cars featured; scenes shown from the North American International Auto Show in Detroit; excerpts shown from MTV’s “Pimp My Ride” and a music video featuring the Cadillac Escalade. [Specialty Equipment Market Assn. Peter MacGILLIVRAY†- comments on car makeover shows.] [Galpin Motors Bill BRIXON†, car GUY, Ford Vehicle Personalization Group Bob MASONE†– comment on personalization.] [Cadillac REPRESENTATIVE – comments on the Escalade’s new popularity.] [“Automotive News” Ed LAPHAM†, American Specialty Cars president Paul WILBUR†- comments on the trend.]

Reporter(s):
Rather, Dan;
Bowers, Cynthia
Duration:
00:02:20

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