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Auto Industry / Selling Cars #784635

CBS Evening News for Thursday, Mar 24, 2005
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(Studio: Bob Schieffer) Report introduced.

(Chicago: Cynthia Bowers) Creative marketing to boost car sales featured; scenes shown of the "almost all" terrain driving course at the Chicago Auto Show and of Ford’s test of its new Mustang at Dodger Stadium. [Jeep driver Ken GISTEDT††- talks about the course.] [WOMAN, MAN – react.] [GM marketing Joel SASSA†- comments on GM’s strategy.]

Reporter(s):
Schieffer, Bob;
Bowers, Cynthia
Duration:
00:01:50

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