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Product Promotionals #82735

ABC Evening News for Wednesday, Feb 02, 1983
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(Studio) Report introduced
REPORTER: Max Robinson

(Hollywood, California) Scenes from "Seems Like Old Times" with Chevy Chase shown courtesy Columbia Pictures, "The Formula" courtesy United Artists, "The Late Show", Warner Brothers, "E.T.", Universal Pictures. Importance to products of their appearance in movies or with stars examined. [Hershey Chocolate Company spokesperson Dennis ESHLEMAN - notes incrd. sales following "E.T."] [Associated Film Promotions spokesperson Robert KOVOLOFF - cites importance of movies to prods.] Scenes from "It Happened One Night" shown courtesy Columbia Pictures. [Larry Dorn Associates Lary DORN - notes interdependence of prods. and producers.] [Producer George BRAUNSTEIN - cites need for reality.] Scenes from "Hardly Working" shown courtesy 20th-Century Fox, "North Dallas Forty" courtesy Paramount. [BRAUNSTEIN - comments on product's role in budget savings.] [Producer Igo KANTER - acknowledges economy aspect.] Lana Turner's discovery in Schwab's Drug Store recalled.
REPORTER: John Martin

Martin, John;
Robinson, Max

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