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(Washington: Bob Schieffer) Report introduced.
(Los Angeles: Sandra Hughes) The increasing attention given to “viral videos,” which spread quickly via free Internet sites, by marketers featured; clips shown; statistics on Internet advertising cited. [Viral video creator Melody OLIVERIA- talks about her video in which she demonstrated her Logitech webcam.] [New media consultant Joseph JAFFE- comments on marketers’ efforts.] [Google video director Jennifer FEIKIN- notes viral videos have to be very real.]
- Schieffer, Bob;
- Hughes, Sandra
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