ABC Evening News for Wednesday, Jan 31, 2007
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(Studio: Charles Gibson) Report introduced.
(New York: Betsy Stark) User-generated content in television commercials examined; details given about the low-cost Super Bowl ad campaign from Frito-Lay that invited customers to shoot ads for Doritos featured; several ads & ad ideas shown. [Contestant finalist Jared CICON- talks about his commercial.] [Frito-Lay NA marketing vice president Ann MUKHERJEE- talks about letting consumers create the ads.] [Arnold Worldwide ad executive Fran KELLY- talks about this "real nice story."]
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