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Advertising / Super Bowl Ads / User Generated #850716

ABC Evening News for Wednesday, Jan 31, 2007
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(Studio: Charles Gibson) Report introduced.

(New York: Betsy Stark) User-generated content in television commercials examined; details given about the low-cost Super Bowl ad campaign from Frito-Lay that invited customers to shoot ads for Doritos featured; several ads & ad ideas shown. [Contestant finalist Jared CICON†- talks about his commercial.] [Frito-Lay NA marketing vice president Ann MUKHERJEE†- talks about letting consumers create the ads.] [Arnold Worldwide ad executive Fran KELLY†- talks about this "real nice story."]

Gibson, Charles;
Stark, Betsy

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