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Business / Brand Names / Ford Taurus #851389

CBS Evening News for Wednesday, Feb 07, 2007
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(Studio: Katie Couric) Report introduced.

(New York: Kelly Wallace) The business world's return to marketing icons of yesteryear examined; details given about the Ford Motor Co.'s recycling of the model name Taurus for its Ford 500 sedan; scenes shown from a store that is now selling electrical products under the Westinghouse name. ["Brandsimple" author Allen ADAMSON†- says the old ways are comforting.] [The NCC Inc. vice president Barry ROSENSTOCK†- cites the pitfalls of carrying a century-old brand name.] [On the street, two PEOPLE - react.]

Couric, Katie;
Wallace, Kelly

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