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A Closer Look (Hard Sell) #888938

ABC Evening News for Saturday, Mar 29, 2008
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(Studio: David Muir) A closer look at how the pharmaceutical industry sells its products to doctors introduced; Pharmaceutical Research and Manufacturers of America statistics on advertising by drug companies cited.

(Washington: Lisa Stark) The pushing of new, expensive drugs by the industry sales representatives featured; details given about how the reps downplay the risks of any drugs; scenes shown of one doctor's "pen memorial" to a thousand drug industry visits. [Former Eli Lilly and Co. rep Shahram AHARI†- says the industry looks for physical icons for sales.] [In Los Angeles, Cedar Sinai Medical Center Dr. Jeffrey CAREN†- talks about the marketing.] [Harvard Medical School Dr. Jerry AVORN†- says all they want is to sell more drugs.] [Pharmaceutical Research and Manufacturers of America Marjorie POWELL†- defends the industry's relations with the physician.]

Muir, David;
Stark, Lisa

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