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(Studio: Katie Couric) Report introduced.
(Chicago: Kelly Wallace) The new cultural mindset about frugal shopping examined; TV ads, one featuring "Sex and the City"'s Sarah Jessica Parker, shown. ["The Budgeting Babe" blogger Nicole MLADIC†- talks budget shopping.] Cultural forecaster Faith POPCORN - says consumption is out.] [Presided over Saturn ad campaign Eric HIRSHBERG†- says we are selling a sense of value.] Retail sales figures for high end stores versus Wal-Mart and Target cited.
- Couric, Katie;
- Wallace, Kelly
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