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1984 Vote / New York Primary / Campaign Funds / Television #89549

ABC Evening News for Monday, Apr 02, 1984
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(Studio) Walter Mondale's latest phrase on contest with Gary Hart quoted. Results of latest ABC "News-Washington Post" poll in anticipation of tomorrow's New York primary outlined on screen; percentages for Mondale, Hart and Jesse Jackson noted. Today's campaign activities of Mondale, Hart and Jackson described, shown; no. delegates at stake in New York mentioned. television commercial spending so far by Hart and Mondale compared.
REPORTER: Peter Jennings

(DC) Mondale's budget problems due to restrictions on campaign spending by fed. law examined. [MONDALE - claims to be the "poor people's cand."] Spending ceilings and amount used by each candidate so far outlined on screen; implications for remainder of race considered. [Mondale campaign manager Robert BECKEL - acknowledges cutbacks in cand.'s campaign compared to Hart's expenditures.] Efforts of Mondale supporters, include organization unions, to lower his campaign expenses described; delegate cmtes. noted unrestricted in their fundraising or campaign spending. Mondale, refusing direct PAC donations, noted allowing delegate cmtes. to accept PAC money; latest Hart commercial emphasizing this shown. [MONDALE - claims to support campaign financial reform as rationale for his not accepting PAC money while he urges delegate cmtes. to do likewise.] [Hart campaign manager Oliver HENKEL - believes public will see through Mondale's actions.] [BECKEL - defs. campaign's approach.]
REPORTER: Barry Serafin

(Studio) TV's increase role in United States political campaign)B-. since 1960 campaign of John F. Kennedy noted.
REPORTER: Peter Jennings

(NYC) Evolution of television commercials since beginning of Democrat contest reviewed; lack of any commercials by Jackson and extensive use of television by Hart and Mondale discussed. Commercials of each candidate compared. [HART and MONDALE - attack each other's commercials.] [Media consultant Tony SCHWARTZ - feels both cands. fell into trap set for them by media; explains.] Irony of honesty in Hart's and Mondale's commercials noted.
REPORTER: Sander Vanocur

Jennings, Peter;
Serafin, Barry;
Vanocur, Sander

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