Search the Archive

1984 Vote / New York Primary / Campaign Funds / Television #89549

ABC Evening News for Monday, Apr 02, 1984
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio) Walter Mondale's latest phrase on contest with Gary Hart quoted. Results of latest ABC "News-Washington Post" poll in anticipation of tomorrow's New York primary outlined on screen; percentages for Mondale, Hart and Jesse Jackson noted. Today's campaign activities of Mondale, Hart and Jackson described, shown; no. delegates at stake in New York mentioned. television commercial spending so far by Hart and Mondale compared.
REPORTER: Peter Jennings

(DC) Mondale's budget problems due to restrictions on campaign spending by fed. law examined. [MONDALE - claims to be the "poor people's cand."] Spending ceilings and amount used by each candidate so far outlined on screen; implications for remainder of race considered. [Mondale campaign manager Robert BECKEL - acknowledges cutbacks in cand.'s campaign compared to Hart's expenditures.] Efforts of Mondale supporters, include organization unions, to lower his campaign expenses described; delegate cmtes. noted unrestricted in their fundraising or campaign spending. Mondale, refusing direct PAC donations, noted allowing delegate cmtes. to accept PAC money; latest Hart commercial emphasizing this shown. [MONDALE - claims to support campaign financial reform as rationale for his not accepting PAC money while he urges delegate cmtes. to do likewise.] [Hart campaign manager Oliver HENKEL - believes public will see through Mondale's actions.] [BECKEL - defs. campaign's approach.]
REPORTER: Barry Serafin

(Studio) TV's increase role in United States political campaign)B-. since 1960 campaign of John F. Kennedy noted.
REPORTER: Peter Jennings

(NYC) Evolution of television commercials since beginning of Democrat contest reviewed; lack of any commercials by Jackson and extensive use of television by Hart and Mondale discussed. Commercials of each candidate compared. [HART and MONDALE - attack each other's commercials.] [Media consultant Tony SCHWARTZ - feels both cands. fell into trap set for them by media; explains.] Irony of honesty in Hart's and Mondale's commercials noted.
REPORTER: Sander Vanocur

Reporter(s):
Jennings, Peter;
Serafin, Barry;
Vanocur, Sander
Duration:
00:07:50

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.