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(Studio: Lester Holt) Report introduced.
(Los Angeles: Michael Okwu) The advanced technology behind the 3-D commercials to air at the Super Bowl previewed; SoBelieve.com ad scenes shown. [Reality Digital Steve SKLAR - talks about the new 3-D and explains the technique.] [Arnell creative officer Peter ARNELL- explains the layers of the 3-D ads.] [Museum of the Moving Image chief curator David SCHWARTZ- says there will be major investments by the studios in 3-D.]
(Studio: Lester Holt) NBC coverage on Super Bowl day noted.
- Holt, Lester;
- Okwu, Michael
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