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Football / Super Bowl / The Ads #919729

NBC Evening News for Saturday, Jan 31, 2009
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(Studio: Lester Holt) Report introduced.

(Los Angeles: Michael Okwu) The advanced technology behind the 3-D commercials to air at the Super Bowl previewed; ad scenes shown. [Reality Digital Steve SKLAR - talks about the new 3-D and explains the technique.] [Arnell creative officer Peter ARNELL†- explains the layers of the 3-D ads.] [Museum of the Moving Image chief curator David SCHWARTZ†- says there will be major investments by the studios in 3-D.]

(Studio: Lester Holt) NBC coverage on Super Bowl day noted.

Holt, Lester;
Okwu, Michael

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