Search the Archive

Food / Marketing / Children #952467

ABC Evening News for Sunday, Nov 01, 2009
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio: Dan Harris) Last week's story on the marketing of cereals to children recalled. [Yale University Rudd Center for Food Policy & Obesity Kelly BROWNELL†- says the worst cereals are marketed aggressively.]

(Studio: Dan Harris) A look at the high-tech marketing world to reach the child audience while circumventing parents featured; Internet & video games, including FritoLay's Doritos Hotel 626 game, shown; details given about "360 advertising," the obesity issue & the food industry's arguments. [Mother Allison PAUL†- expresses frustration with food companies.] [Center for Digital Democracy Jeffrey CHESTER†, Kathryn MONTGOMERY††- comment on the Doritos 360 program.] [Advertising industry lobbyist Dan JAFFE†- refuses to make a judgement; defends advertisers.] [Children's Hospital Boston obesity program director David LUDWIG†- says marketing campaigns overwhelm parents.]

Reporter(s):
Harris, Dan
Duration:
00:04:00

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.