Search the Archive

American Spirit of Giving (Panera Bread Co.) #983417

CBS Evening News for Saturday, Dec 25, 2010
View other clips in this broadcast →

Material supplied by VTNA may be used for educational analysis or research only. Any editing, reproduction, publication, rebroadcast, public showing or public display may be prohibited by copyright laws.

(Studio: Jim Axelrod) Report introduced.

(Dearborn, Michigan: Cynthia Bowers) The Panera Cares program from the Panera Bread Co. to help the community featured; scenes shown from a Dearborn, Michigan, store where a pay what you can plan is in effect. [Customer Tonya ZALENSKI†, founder Ron SHAICH††, St. Louis Bread Co. manager Brooke PORTER†, customer Leanne RIDEMOUR†- comment on shared responsibility.] [Marketing expert Jeremy JACOB†- comments on public relations.]

Reporter(s):
Axelrod, Jim;
Bowers, Cynthia
Duration:
00:02:50

Note to sponsor members: The Vanderbilt Television News Archive video player requires a modern operating system and browser to work properly. If you are experiencing playback problems, check the minimum requirements and adjust your setup accordingly. After adjustments, if you continue to experience problems, please contact us.

Welcome! Above is the abstract of the item that you're interested in viewing from the Vanderbilt Television News Archive's collection. You have three options if you'd like to view this item:

  • You may request a loan of this video by registering on our website and placing an order.
  • You may visit the Television News Archive on the Vanderbilt campus to view on-site from the Archive's collection.
  • If you are associated with a college or university, you may ask your library if they would like to become a sponsor, which would give students and faculty at your institution the ability to view items from our collection.

If you believe that you are associated with a sponsoring college or university and have received this message in error, please let us know.