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American Spirit of Giving (Panera Bread Co.) #983417

CBS Evening News for Saturday, Dec 25, 2010
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(Studio: Jim Axelrod) Report introduced.

(Dearborn, Michigan: Cynthia Bowers) The Panera Cares program from the Panera Bread Co. to help the community featured; scenes shown from a Dearborn, Michigan, store where a pay what you can plan is in effect. [Customer Tonya ZALENSKI†, founder Ron SHAICH††, St. Louis Bread Co. manager Brooke PORTER†, customer Leanne RIDEMOUR†- comment on shared responsibility.] [Marketing expert Jeremy JACOB†- comments on public relations.]

Axelrod, Jim;
Bowers, Cynthia

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